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Microsoft’s UK marketing manager has revealed that the expects the Xbox 360 price drop will essentially steal away potential PS3 customers and bring them over to the Xbox 360. The marketing manager stated that Sony’s price is not family friendly and Sony is expecting a novice gamer to enter into the world of Blu-ray and ‘wireless gaming by default.’

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The Core console’s price point falls to just £179.99 today – the same as Nintendo’s Wii – whilst the 20GB Premium model is reduced by £30 to £249.99.

And Microsoft’s UK marketing manager for the Xbox 360, Dan Cornelius, believes that the dip in price will steal the attention of new entrants to the market away from PS3 this Christmas.

“If you look at PS3, it’s a lot of money for families to come in at,” he told MCV.

“Sony is requiring a fairly novice gamer to enter into things like Blu-Ray and wireless gaming by default. The Core’s still doing well for us in the UK and the price drop is bound to produce a spike in sales.

These customers like the fact that they don’t have to foot the bill for a load of technology they don’t need. It means we can gain access to a type of consumer that PS3 cannot.”

News Source: MCVUK

San Jose Mercury News are indicating that they have received confirmation that the new more reliable 65 nanometer Xbox 360 consoles are to be available this Autumn. The smaller chip technology derives a number of benefits and should cut out the ridiculously high failure rate of the Xbox 360. However, Mercury News reports that Microsoft are going to keep the ‘Falcon’ under wraps as they don’t want to put off current gamers from purchasing the ‘old’ Xbox 360 models on the market.

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“Falcon (the code name for the updated 360) is coming your way this fall,” says Dean Takahashi after speaking with unnamed sources. “The first Xbox 360s with it are probably on ships coming from China.”

The newer machines are said to cost less and improve reliability over current 90-nanometer 360 units that have been plagued with overheating issues causing a large number of systems to fail. As a result, Microsoft extended the warranty on Xbox 360 from one to three years in July.

“If you’re in the market for an Xbox 360 but really want to wait for the highest-quality machine, in theory you might want to wait until Falcon,” Takahashi adds. “You’ll be buying a console that will last longer and have less risk of failure.”

News Source: Gamepro.com